Oct. 4, 2007
The Evolution of the Presidential TV Ad
The 2008 race for the White House is already underway, with contenders for commander in chief launching television campaigns in key states.
From John F. Kennedy to Ronald Reagan, we take a look at the evolution of the presidential TV ad throughout the years.
The 'Daisy' Ad (1964)
This 1964 ad from the Lyndon Johnson campaign ran just once, but it did much to play on the fear that his Republican rival, Barry Goldwater, was dangerously hawkish in his Cold War stance. Johnson went on to win the White House and the ad has influenced presidential advertising in the 40 years since its airing.
View the other ads mentioned in the podcast:
Watch many more presidential spots from elections past at The Living Room Candidate from the Museum of the Moving Image.
3933 Arrow Dr.
Suite 101
Raleigh, N.C. 27612
877.258.6837 (toll free)